European Market Entry Partners

From global ambition to European reality.

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20+
Years Experience
10+
Countries Covered
50+
Retail Partners
€500M+
Revenue Managed
Our Network

European Retail, E-tail & Distribution Ecosystem

Agile market entry across all channels, all sectors, all countries. We adapt your brand to each market's unique requirements.

Multi-Channel Expertise

Retail: France (Fnac-Darty, Boulanger, Auchan, Carrefour, Leclerc, Cultura, LDLC) • Germany (MediaMarkt, Saturn, Conrad, Expert) • UK (Currys, Argos, John Lewis) • Benelux (Coolblue, MediaMarkt, Krefel) • Spain (MediaMarkt, PCComponentes, El Corte Inglés) • Italy (MediaWorld, Unieuro, Euronics) • Nordics (Elkjøp, Power, Elgiganten) • CEE (Alza, x-kom, Altex)
E-tail: Amazon (8 EU marketplaces), Cdiscount, Rue du Commerce, Fnac.com, Otto.de, Kaufland.de, Bol.com, Allegro.pl, eMAG, Galaxus
B2B & Pro: IT resellers, system integrators, corporate procurement, education & public sector, hospitality & HORECA channels

Multi-Sector Capability

IT & Tech: Gaming peripherals, components (PSU, chassis, cooling), monitors, laptops, accessories. Partners: Ingram Micro, Tech Data, Also, Exertis
Consumer Electronics: Audio/video, smart home, wearables, mobile accessories, photography. Specialized distributors across categories.
Home Appliances: Small & large appliances (blanc). Partners: GEM-PEM groups (Euronics, Expert), Gitem, Ubaldi, specialized kitchen/home retailers.
Telco & Connectivity: Network equipment, IoT, telecom accessories. Operator channels, specialized telco distributors.
Outdoor & Lifestyle: Garden equipment, sports tech, personal care. We adapt to market-specific distribution logic.

Our Agile Approach

Market-adapted strategy: Each sector and country has unique channel dynamics. We don't apply a one-size-fits-all model. We build the right go-to-market for YOUR product in EACH market.
20 years of relationships: From gaming hardware at Corsair to multi-category expertise, we know the decision-makers, buying cycles, and operational realities across European retail and distribution.
Our Services

5 Core Service Pillars

Market Entry & Distribution
01

Market Entry & Distribution

From unknown to unavoidable across Europe

  • Direct retail connections
  • Distributor & reseller network
  • Multi-tier distribution setup
  • Omnichannel strategy
  • Contract negotiation
  • 10+ partners in 90 days
Commercial Strategy & Pricing
02

Commercial Strategy & Pricing

Maximize margins AND volumes

  • Pricing architecture & SRP
  • BER (Back End Rebate) programs
  • 12-month promotional plan
  • Payment terms optimization
  • S&OP implementation
  • Margins +15-30%
Amazon & E-Commerce
03

Amazon & E-Commerce

Dominate Europe's #1 digital channel

  • Vendor/Seller Central management
  • A+ Content & Brand Store
  • PPC campaigns (ACoS <20%)
  • Multi-marketplace expansion
  • TikTok Shop & social commerce
  • Revenue +150-400%
Regional Marketing
04

Regional Marketing

Speak every market's language

  • Pan-European strategy
  • Multilingual content (6 languages)
  • Influencer partnerships
  • Trade shows & events
  • PR & media relations
  • Brand awareness +200%
Data & Analytics (AI)
05

Data & Analytics (AI)

Turn data into competitive advantage

  • Predictive intelligence
  • Real-time competitor monitoring
  • Pricing recommendation engine
  • Custom dashboards
  • AI-powered optimization
  • Forecast accuracy >90%
Additional Services

À La Carte Services

Legal & Compliance

  • Distribution agreement review
  • Contract compliance check
  • IP protection strategy
  • GDPR & regulatory compliance

Training & Enablement

  • Retailer training programs
  • Internal team upskilling
  • Best practices workshops
  • Certification programs

Product Launch & Innovation

  • Launch strategy Europe
  • Market testing & validation
  • Product-market fit analysis
  • Campaign execution

Field Sales Force

  • Hiring & onboarding reps
  • Territory optimization
  • Performance management
  • CRM implementation
Service Packages

Tailored to Your Growth Stage

Pricing customized based on your specific needs and target markets

LAUNCH

First European entry

  • Market entry 3 countries
  • 10+ resellers & distributors
  • Pricing strategy complete
  • Amazon 1 marketplace
  • 3-month marketing boost
  • Data dashboards
  • Legal contract review
  • 6-month engagement
Discuss Pricing
ACCELERATE

Rapid scale & optimization

  • Expansion to 5+ countries
  • Full commercial strategy
  • Amazon 5 marketplaces
  • Full-service marketing
  • Advanced AI analytics
  • Training programs
  • Dedicated account manager
  • 12-month engagement
Discuss Pricing
DOMINATE

Pan-European leadership

  • Full EU distribution (10+ countries)
  • Amazon EU domination (8 markets)
  • Complete marketing ecosystem
  • Data science team
  • Legal & compliance full service
  • Product launch consulting
  • Field sales force
  • 12-24 month engagement
Discuss Pricing
Our Team

Leadership & Expertise

Jonathan Filleau

Jonathan Filleau

Founder & Managing Partner

Market Entry • Distribution • Strategy

20 years global tech hardware. Ex-VP Europe Corsair (NASDAQ). Drove €50M to €400M growth. Deep European retail & distributor network across all channels and sectors. Based Bordeaux, France.

ED

European Sales Director

Multi-Country Sales Leadership

Enterprise Sales • Channel Development • Negotiations

20 years in global tech groups. €200M+ P&L management experience. Network across all main European markets and accounts. Expert in conducting complex negotiations and organizing multi-tier channel structures.

AE

Amazon Specialist

Vendor Central & Seller Central Expert

Amazon SEO • PPC • Promotions Strategy

Deep expertise in Vendor Central operations, Seller Central management, catalog optimization, A+ Content, Brand Store creation, advertising campaigns (Sponsored Products, Brands, Display, DSP), deal strategies, and marketplace expansion across EU.

ME

Marketing & Content Director

Ex-Senior Head of EU Marketing

Digital Marketing • Social Media • Content Strategy

Extensive experience leading pan-European marketing organizations. Specialist in digital acquisition, social media campaigns, influencer partnerships, content localization, and multi-market brand building.

Get Started

Ready to Dominate Europe?

Let's discuss your market entry strategy

Email jonathan@jaio.fr
Phone +33 6 26 81 73 73
Website www.jaio.fr

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